stay put or go for the kill?
What is the driving force behind the market? And I mean any market, from stocks to real estate.
Interest rates? Inflation? Money supply? You can put in charge all the experts in the world to answer this question and you will indeed end up with many different answers.
However, I will try to make it simple for you, here.
In my book there are two major forces that will influence any market: Greed and fear.
Interest rates? Inflation? Money supply? You can put in charge all the experts in the world to answer this question and you will indeed end up with many different answers.
However, I will try to make it simple for you, here.
In my book there are two major forces that will influence any market: Greed and fear.
People always have the desire to make more money and in return, people are deathly afraid of losing it. It is common sense to never have your personal emotions involved when it comes to investments, but unfortunately most investors are either influenced or controlled by their emotions.
And in return, the best way to control peoples' emotions is through the mass media.
So much information is flowing through the television, radio, internet, and even cell phones; there is so much information being transmitted that it is impossible for us to process everything and make intelligent decisions on the matters that are really important. We live in an era where it is important to be independent, but also equally important to be able to co-exist with others within our society.
We eat the food cooked by chefs; we drive the cars built by engineers, etc… We also learn what many like to call the "news" that is reported to us by newscasters. However, many do not realize that the news that gets reported is controlled by "gatekeepers" that choose what the public gets to be informed of. We start to become the follower, like sheep being herded by dogs and cowboys. We eat what is given to us and we surrender our wool in return.
This can lead to dangerous situations if you are making your financial decision based on the pre-determined information or partial facts that we call the "news." In reality, the news is controlled and paid for by the advertisements of large companies that do not care about what you see, as long as they make a profit.
That is why we hear something different everyday: one day we hear that the market is at rock bottom and cannot get any worse, making you think that the market has only one way to go: up. This causes many investors to buy, buy, and buy. The next day, another "expert" will come out with charts and statistics and say that the time of recovery is a long way away, causing investors to sell, sell, sell.
Ultimately, the bankers and brokerage companies can make a profit from our reactions by controlling the information that they want us to know.
All this conflicted information is meant to stir up the emotions of greed or fear from you, the investor, and this will ultimately influence your decisions in a way that will benefit the big companies.
Now, I want to share with you the weapons that can defect them: the emotion called LOVE. You must love the family you support, the friends that are always there, and the job that you must complete. They are the reasons you wake up every morning and go to work.
For that love, you do whatever you have to, to succeed and hopefully learn how to make the best choices for the family that you LOVE so much.
You can be spontaneous or careful, you can either take action or inaction, you can buy, sell or trade, all because you love the happiness and comfort that the right decisions will bring—not because of the greed or fear that you felt.
And you can deal with people that have the same kind of LOVE toward the things they do and the people they care about: their family and their clients—you. That is what we do and what we have always believed in, here at Investar Capital Group.
And we would like to have the opportunity to show you how much love we have to share.
And in return, the best way to control peoples' emotions is through the mass media.
So much information is flowing through the television, radio, internet, and even cell phones; there is so much information being transmitted that it is impossible for us to process everything and make intelligent decisions on the matters that are really important. We live in an era where it is important to be independent, but also equally important to be able to co-exist with others within our society.
We eat the food cooked by chefs; we drive the cars built by engineers, etc… We also learn what many like to call the "news" that is reported to us by newscasters. However, many do not realize that the news that gets reported is controlled by "gatekeepers" that choose what the public gets to be informed of. We start to become the follower, like sheep being herded by dogs and cowboys. We eat what is given to us and we surrender our wool in return.
This can lead to dangerous situations if you are making your financial decision based on the pre-determined information or partial facts that we call the "news." In reality, the news is controlled and paid for by the advertisements of large companies that do not care about what you see, as long as they make a profit.
That is why we hear something different everyday: one day we hear that the market is at rock bottom and cannot get any worse, making you think that the market has only one way to go: up. This causes many investors to buy, buy, and buy. The next day, another "expert" will come out with charts and statistics and say that the time of recovery is a long way away, causing investors to sell, sell, sell.
Ultimately, the bankers and brokerage companies can make a profit from our reactions by controlling the information that they want us to know.
All this conflicted information is meant to stir up the emotions of greed or fear from you, the investor, and this will ultimately influence your decisions in a way that will benefit the big companies.
Now, I want to share with you the weapons that can defect them: the emotion called LOVE. You must love the family you support, the friends that are always there, and the job that you must complete. They are the reasons you wake up every morning and go to work.
For that love, you do whatever you have to, to succeed and hopefully learn how to make the best choices for the family that you LOVE so much.
You can be spontaneous or careful, you can either take action or inaction, you can buy, sell or trade, all because you love the happiness and comfort that the right decisions will bring—not because of the greed or fear that you felt.
And you can deal with people that have the same kind of LOVE toward the things they do and the people they care about: their family and their clients—you. That is what we do and what we have always believed in, here at Investar Capital Group.
And we would like to have the opportunity to show you how much love we have to share.
by David and Eric Ku
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